The baseline answer
For first-time patients, the standard cadence is every 3 to 4 months. This corresponds to the typical duration of action of botulinum toxin Type A at therapeutic aesthetic doses.
The pharmacological cycle:
- Days 1–3: Toxin binds to neuromuscular junctions. No visible effect yet.
- Days 7–14: Muscle paralysis reaches peak. Visible smoothing of dynamic wrinkles.
- Weeks 2–8: Stable effect. This is the visual "BOTOX phase."
- Weeks 8–14: New nerve sprouts gradually form, restoring some muscle function. Wrinkles begin to return.
- Weeks 14–16: Effect mostly worn off; muscle back to baseline activity.
Why duration varies between patients
Metabolism
Faster metabolisers break down the toxin more quickly. Patients who exercise heavily, have high muscle activity in the treated area, or are generally on the more athletic end often see shorter duration (closer to 3 months than 4).
Treatment area
Different facial muscles have different metabolic profiles. Forehead lines and glabellar (frown) lines typically last 4 months. Crow's feet may last slightly shorter due to constant orbicularis activity. Masseter (jaw-slimming) injections can last 6 to 9 months because the muscle is large and treatment causes some atrophy.
Dose
Higher doses typically last longer. But pushing dose to extend duration creates other risks (over-paralysis, asymmetry). The right framing is "appropriate dose for the muscle, accept the duration."
How many sessions you've had
This is the most under-discussed factor. After 3 to 4 consistent sessions, the target muscle often shows mild atrophy — reduced bulk from disuse. This means subsequent sessions can use slightly less product and still achieve the same effect, and duration often extends over years of regular treatment. Many long-term patients shift from quarterly to twice-yearly maintenance.
Two scheduling philosophies
Philosophy 1: Steady state
Maintain consistent muscle relaxation by re-treating just before the effect fully wears off. Typically every 3 to 3.5 months. This means the patient never experiences the "return to baseline" period.
Pros: Consistent appearance year-round. Easier to plan around photos / events.
Cons: More appointments, slightly higher annual cost. Some clinicians worry about cumulative product exposure long-term (though evidence does not support meaningful concern at aesthetic doses).
Philosophy 2: Episodic
Allow the effect to fully wear off, then re-treat when you notice wrinkles returning to a point you're not happy with. Typically every 4 to 6 months, sometimes longer.
Pros: Fewer appointments. Lower annual cost. You experience the natural "off cycle" which some patients find useful to evaluate whether they want to continue.
Cons: Visible fluctuation in appearance through the year. Slightly less predictable.
Neither is "more correct." It's a personal preference. Our doctors will discuss which makes more sense for your lifestyle and budget at consultation.
What "too often" looks like
There's no benefit to treating before the previous session has substantially worn off. Treating too frequently:
- Wastes product (no additional muscle relaxation achievable)
- Increases risk of antibody formation (the body's immune system recognising and neutralising the protein, slightly reducing future effectiveness)
- Risks unnatural "frozen" appearance from cumulative over-treatment
- Costs more without commensurate benefit
Our minimum interval recommendation is 8 weeks — and even that is reserved for genuine touch-up situations. The standard is 12 to 16 weeks between full sessions.
The 2-week review — not a "re-treatment"
Patients sometimes confuse the 2-week post-treatment review with a re-treatment. They're different:
- 2-week review: Doctor checks if any areas are under-responding or asymmetric. Small touch-up doses can adjust. Standard inclusion in the initial fee at most clinics.
- Re-treatment: The next full session, scheduled 3 to 4 months later.
When to stop
If you decide to stop neurotoxin, no special protocol is needed. Effects wear off over 3 to 4 months and muscle function returns to baseline. The persistent myth that wrinkles come back "worse than before" if you stop is not supported by evidence — your face simply returns to what it would have been at that age had you never treated.
What to do next
If you're new to neurotoxin or considering changing your cadence, a 15-minute review consultation is enough to plan the year. We'll look at your treatment history, dynamic muscle activity, and lifestyle to recommend a schedule that fits.